Ford Bronco Filson Edition: Release Date, Details & What to Expect

Ford is adding another rugged name to the Bronco story, and this one feels like a natural fit. The upcoming Ford Bronco × Filson collaboration brings together Bronco’s off-road capability with Filson’s built-to-last outdoor heritage.

The first-ever Bronco Filson is set to debut on June 3, 2026, with Ford describing it as a “premium 4×4 for adventurers” who want gear they can trust when conditions get tough. Ford and Filson have not released every detail yet, but based on the teaser, this appears to be more than a simple appearance package.

This is not the first time Ford and Filson have worked together. Back in 2020, the two brands revealed the Bronco + Filson Wildland Fire Rig concept, a one-off Bronco prototype built to honor wildland firefighters and support forest preservation efforts. That earlier collaboration also tied into Ford’s Bronco Wild Fund, which helps support outdoor access, preservation, and stewardship projects.

What is Filson?

Filson is a Seattle-based outdoor outfitter known for rugged, premium gear designed to hold up in harsh conditions. The brand has been around since 1897 and built its reputation on durable outdoor clothing, bags, and equipment for workers, explorers, hunters, anglers, and anyone who spends serious time outside.

That makes Filson a strong match for the Bronco name. Ford’s Bronco lineup is already built around open-air freedom, trail capability, and outdoor adventure. Filson brings a different kind of credibility: materials, craftsmanship, and a “buy it once, use it forever” mindset.

On Filson’s own Bronco collaboration page, the brand says “the Bronco Filson combines Bronco’s proven capability and open-air freedom with Filson’s time-tested outdoor gear and style.”

Why the Collaboration?

The Bronco and Filson partnership makes sense because both brands have deep roots in outdoor utility. Ford says the collaboration is “tied to a shared American legacy of outfitting pioneers, the U.S. Forest Service, search and rescue organizations, and outdoor adventurers with gear that does not quit.”

This new Bronco Filson collaboration also connects back to the brands’ 2021 project: the Bronco + Filson Wildland Fire Rig concept. That prototype was based on a Bronco Badlands four-door with the available Sasquatch Package and featured firefighting equipment, rugged Filson materials, and styling inspired by vintage U.S. Forest Service Broncos.

That earlier concept was not released as a production vehicle, but it clearly planted the seed for something bigger. Ford and Bronco Wild Fund also announced they would donate two Bronco four-door SUVs modeled after the Wildland Fire Rig concept to support forest firefighting crews.

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Ford Bronco Filson Edition Release Date

The full reveal of the Ford Bronco Filson is scheduled for Wednesday, June 3, 2026. Ford’s press materials list the global reveal time as 6 p.m. Pacific / 9 p.m. Eastern, which lines up with the West Coast connection many people expected given Filson’s Seattle roots.

As of now, Ford has not released full ordering details, pricing, final specs, or production numbers. However, multiple early reports point to sales beginning in early 2027, which strongly suggests this will be part of the 2027 Bronco lineup.

This rollout feels similar to Ford’s recent Bronco RTR strategy. Like RTR, the Filson Bronco appears to be positioned as a factory-backed specialty model rather than a simple dealer accessory package. The difference is the purpose: RTR leans more performance and motorsport-inspired, while Filson appears focused on premium ruggedness, durability, and outdoor utility.

What Will it Look Like?

Ford has only released a teaser so far, but the direction is clear: expect a Bronco with premium outdoor styling, functional materials, and a rugged design language that feels more field-ready than flashy.

The 2020 Wildland Fire Rig concept gives us a strong clue about what Ford and Filson like together. That concept included:

• Forest Service Green-inspired paint
• Filson duck canvas interior accents
• Quilted black leather inspired by Filson jacket lining
• Filson-branded interior details
• Functional off-road accessories
• Fire/rescue equipment
• Durable coatings and materials made for real outdoor use

The production Bronco Filson probably will not be a full firefighting rig, but the inspiration is obvious. Ford’s latest language points to a vehicle that should look even better with every dirt mark, trail mile, and story earned along the way.

That tells us this will likely be more than badges and decals. Expect a Bronco that leans into Filson’s signature look: earthy colors, durable textures, premium cabin materials, and details that feel outdoorsy without becoming overdone.

What Will it Cost?

Ford has not announced pricing yet for the Bronco Filson Edition.

Because this is being positioned as a “premium 4×4”, it is reasonable to expect it to land above a standard Bronco trim. The final price will likely depend on which Bronco trim Ford uses as the foundation, what equipment is included, and whether the Filson package adds functional upgrades beyond appearance and interior materials.

If it follows the same general specialty-vehicle direction as the Bronco RTR, shoppers should expect a higher price than a regular Bronco, but with unique equipment, design, and limited-availability appeal built into the package.

Until Ford releases official pricing, any number online is only speculation.

Where Can You Order One?

Ford has not opened ordering yet for the Bronco Filson Edition.

Once order banks open, the Bronco Filson should be available through authorized Ford dealers. If it follows Ford’s current specialty Bronco strategy, availability may be limited and early demand could be strong, especially from Bronco enthusiasts, collectors, and buyers who want a more premium outdoor-focused build.

At Dave Arbogast Ford in Troy, Ohio, we will be watching this release closely and sharing updates as soon as Ford confirms order timing, package details, pricing, and availability.

FAQ

When will the Ford Bronco Filson Edition be revealed?

The Ford Bronco Filson Edition is scheduled to be revealed on June 3, 2026. Ford’s press materials list the reveal time as 6 p.m. Pacific / 9 p.m. Eastern.

Is the Bronco Filson Edition coming out for 2027?

Ford has not published the complete 2027 Bronco ordering guide yet, but early information points to sales beginning in early 2027, making it very likely this will be part of the 2027 Bronco lineup.

Is the Ford Bronco Filson just an appearance package?

Based on Ford and Filson’s language, it does not sound like this is only a cosmetic package. Filson’s leadership has described the collaboration as purpose-driven, with a focus on utility, durability, and field-tested dependability.

What inspired the Bronco Filson Edition?

The new Bronco Filson appears to build on the 2020 Bronco + Filson Wildland Fire Rig concept, which was designed to honor wildland firefighters and support forest preservation. That concept used rugged Filson materials and was inspired by vintage U.S. Forest Service Broncos.

How is the Bronco Filson different from the Bronco RTR?

The Bronco RTR is more performance and motorsport-inspired, while the Bronco Filson appears to focus on premium outdoor durability, functional materials, and adventure-ready design. Both fit into Ford’s growing lineup of specialty Bronco models, but they appeal to slightly different buyers.

How much will the Bronco Filson Edition cost?

Ford has not released official pricing yet. Since Ford is positioning the Bronco Filson as a premium 4×4, it will likely cost more than a standard Bronco, but final pricing will depend on the trim, package content, and production details.

Where can I buy the Ford Bronco Filson Edition?

Once ordering opens, the Bronco Filson Edition should be available through Ford dealers. Dave Arbogast Ford will share updates as soon as Ford confirms availability, ordering, and pricing details.