Military and First Responder Tire Program

Military and First Responder $80 Tire Discount

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Ford and Lincoln Around the Wheel (ATW) Tire Program is pleased to honor active and retired Military and First Responders with an $80 discount offer on select tire brands now thru December 31, 2024! The Ford and Lincoln Military and First Responder Tire Discount program is available to active and retired Military and First Responders who purchase and have installed four (4) qualifying tires. This discount can be in addition to any other discount, rebate, Dealer, or Tire Manufacturer offer! The offer is valid for tires purchased and installed at a participating Ford Dealership, Lincoln, or Quick Lane Retailer from 1/1/2024 – 12/31/2024.

Eligible tire brands are:

    • Michelin
    • BFGoodrich
    • Continental
    • General
    • Toyo*
    • Goodyear
    • Pirelli
    • Bridgestone
    • Hankook
    • Falken
  • Disclaimer: *Toyo passenger and light truck tires only; medium/commercial truck tires are not eligible.

Customer Requirements/Process:

    • Tires must be installed at a participating Ford Dealer, Lincoln, or Quick Lane Retailer.
    •  Customers must obtain prior authorization by accessing www.fordtireherocode.com and using their credentials from the ID.me website when prompted (https://www.id.me/). If not already an ID.me account holder, the customer will be required to create an account. o ID.me validates both military service or first responder employment status.
    • Once confirmed eligible by ID.me, the customer will return to the ATW Military and First Responders Tire Discount page for a program-generated Hero Code.
    • The customer will provide the Hero Code to the dealership to obtain the $80 discount.

Hero Code:

    • The customer must provide Hero Code at the time of purchase.
    • Hero Code is non-transferable and can only be used by the associated ID.me account holder.
    • Offer valid for tires purchased and installed 1/1/2024 thru 12/31/2024.
    • Unused Hero Codes expire after 12/31/2024.